The wholesale channel involves entities that purchase for resale. During this process the wholesaler adds value in a variety of ways. This value is critical for the tea enjoyment of the ultimate consumer and takes many forms. Distributors operate in a channel different from wholesalers although both channels are resale channels. Distributors stock inventory and provide account executives who service large reseller like grocery stores and convenience store chains. Distributors usually develop sophisticated support systems that offer their customer base ease of ordering and shipment and other efficient ways to do business. Preparation and presentation of quality tea is critical to ensure tea drinking satisfaction however and those wholesalers who wish to provide the best quality tea must focus on the total tea experience.

Tea wholesalers are all about enhancing the tea experience for the consumer. The value provided by wholesalers, if added properly, can leverage the well being of the tea experience. Take a quality tea room for example. Customers can enjoy tea in a very pleasant setting with attractive decorations, appealing music and complementary sandwiches and other food items. Not only do tea drinkers enjoy the well being of high quality tea but the experience is expanded by the right environment ?truly added value. Or take the fine dining experience where a delicious meal is followed by the best quality infused loose leaf tea and the enhanced feeling of well being created as a compliment to the meal.

However, care must be exercised to ensure that value is created. How many tea drinkers have enjoyed a quality meal at a four star restaurant, only to be disappointed by a cup of luke warm low quality tea at the end of the meal.Or consider the thirsty traveler looking to quench his thirst with an ice cold glass of high quality iced tea but receives instead a luke warm, low quality substitute tea bag drink. Overlooking the quality of the basic offering of tea can be disastrous for a tea wholesaler. Tea drinkers in the United States are becoming more discriminating and demanding when it comes to tea quality and taste. Many teas rooms have recognized this fact and focus on quality products and quality service and have created a niche market for their business. For restaurant wholesalers, loose leaf tea is increasingly offering products that complement fine dining. Quality loose leaf tea often blended with appealing flavors like mint, coconut or oil of bergamot offer the best hot or iced tea available for the dining public.

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White tea is fast becoming a very popular drink in the Western world. Once consumed only in China and Japan, and only for the most elegant of occasions, white tea is now being consumed as an everyday beverage for people all over the world. White tea is special because of its very light and delicate flavor and fragrance. It’s far milder and less astringent than black teas, and lacks the grassy flavor of many green teas. In addition, white tea has all the health benefits of green tea, and possibly even more benefits. Like black and green tea, white tea comes from the camellia sinensis plant. But, white teas are harvested much earlier than other teas, before the leaves are fully open and while they retain fine white hair on the buds.

White tea is also processed differently than black and green teas, in that it receives the virtually no processing. The leaves are simply dried and steamed. The steaming prevents the leaves from oxidizing, protecting the delicate flavor and helping the tea leaves retain their natural anti-oxidants. These potent anti-oxidants have been shown to slow down the aging process and prevent serious illnesses like cancer and heart disease. The catechins in green and white tea have been shown to help speed up the metabolism and oxidize fat, promoting weight loss. In addition, white tea in particular seems to improve the immune system, helping your body fight off bacteria and viruses. Like other teas, white tea is high in fluoride, so it helps keep your teeth healthy, too.

Melons contain lycopene, vitamins A and C, beta carotene, and potassium. They also contain an anti-oxidant called GliSODdin, which has the power to eradicate some of the most destructive free radicals in the body. In addition, GliSODin stimulates our bodies to produce its own anti-oxidants, and has been clinically proven to help maintain cellular health and protect against oxidative damage in several studies. These anti-oxidants produced by our bodies are far more powerful at neutralizing free radicals than the anti-oxidants we consume through diet.

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